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Sponsors

Support the CAC

Private industry contributions are absolutely essential to helping us maintain our current level of public safety services such as our Public Avalanche Bulletins and to providing a foundation for us to develop new services. 

One of the prime benefits of  sponsorship is the “associated value” we both bring to the partnership. Sponsoring the CAC links our sponsors with avalanche industry leaders in Canada and other prominent organizations within the CAC community. One hundred percent of CAC sponsorship contribution goes directly to supporting delivery of our public avalanche safety services.

Presenting Partner $16,000 - $25,000

A Presenting Partner is the top tier of the Canadian Avalanche Centre's public safety program.  At this level, your company will be recognized as a ‘Presenting Partner’ in all the CAC communications material, media kits, media conferences, CAC events, newsletters, and selected publications.

We will also brand your own Tier One Canadian Avalanche Centre product: Avalanche Skills Training Courses, Avalanche Awareness Days, Online Trip Planner, Online Discussion Forum, or our Backcountry Avalanche Workshop seminar series. We will work with you to customize the design and delivery of your public avalanche safety product. Your company name & branding will be included in all promotional aspects of your CAC product.

Corporate Visibility

  • Your corporate name and logo prominently displayed on the sponsor ad rotator of the CAC webpages
  • Logo hyperlink established to your company on the CAC website with general information about your company
  • Your corporate logo displayed exclusively on a minimum of 10 Public Avalanche Bulletins delivered via web and email
  • Full page ad inserted in each edition of the "CAA-CAC Avalanche.ca - the Journal of Canada's Avalanche Community"; over 1400 circulation with an average of 2.8 readers per issue
  • Your corporate name mentioned where appropriate in the media and promotional activities
  • Your logo will be featured in CAC posters, ads and banners for your Tier One product
  • Your company has permission to use the CAC logo on mutually agreed materials
  • Your company has the first right of refusal to sponsor new CAC Tier One products and programs
  • Your company will be invited to all CAC public events and selected CAA professional events

Stellar Sponsor $10,000 - $15,000

A Stellar Sponsor is the second tier of the public awareness support program for the Canadian Avalanche Centre.  The Stellar Sponsor has enhanced exposure, special involvement in public safety events, and product display opportunities.


The company will be recognized as a ‘Stellar Sponsor’ in CAC communications’ material including: media kits, media conferences, CAC events, newsletters, etc. As part of their sponsorship, Stellar sponsors can choose to brand an available Tier Two public safety product such as Youth Safety Programs, and Snowmobile Outreach Programs.

Corporate Visibility

  • Your corporate name and logo prominently displayed on the on the sponsor ad rotator of the CAC webpages
  • Your corporate  logo displayed exclusively on 5-9 Public Avalanche Bulletins delivered via web and email
  • Logo hyperlink established to your company on the CAC  website with general information about  your company
  • Half page ad inserted in each edition of the ‘CAA-CAC “Avalanche.ca- the journal of Canada’s avalanche community”; over 1400 circulation, with an average of 2.8 readers per issue
  • Your logo featured in CAC poster campaigns, ads and promotional items for your Tier Two product
  • Your logo will appear on banner signage at CAC public safety events
  • Your company has permission to use the CAC logo on mutually agreed materials
  • Your corporate name mentioned where appropriate in the media and CAC promotional activities
  • Your company will be invited to all CAC public events and selected CAA professional events

Supporting Sponsor $5,000 - $9,000

A Supporting Sponsor is the third tier of the public awareness support program for the Canadian Avalanche Centre.  Rights are offered on a non-exclusive basis.

The company will be recognized as a ‘Supporting Sponsor’ in all CAC communications’ material including: media kits, media conferences, CAC events, newsletters, etc. Depending on their funding commitment within this sponsorship category, Supporting sponsors have an opportunity to brand a Tier Three public safety product such as The Thrill Avalanche Brochure or Companion Rescue Cards. These products are available to new and existing sponsors on a first come, first served basis.

Corporate Visibility

  • Your corporate name & logo prominently displayed on the on the sponsor ad rotator of the CAC webpages
  • Your corporate logo displayed exclusively on 3-5 Public Avalanche Bulletins delivered via web and email
  • Logo hyperlink established to your company on the CAC  website with general information about your company
  • Your company will be invited to attend all CAC public events and selected CAA professional events
  • Your corporate name mentioned where appropriate in the media and CAC promotional activities
  • Your logo will appear on banner signage at CAC Public Safety events
  • Quarter page ad in each edition of the ‘CAA-CAC “Avalanche.ca- the journal of Canada’s avalanche community”; over 1400 circulation, with an average of 2.8 readers per issue
  • Your logo featured in CAC poster campaigns and acknowledgements

CAA Sponsorship Option

All CAC sponsors have the option of designating 25% of their CAC sponsorship funds to the Canadian Avalanche Association (CAA). The CAA organization focuses on industry research and professional training. Valhalla Pure will have the following additional benefits:

  • Corporate logo and name prominently displayed on the sponsor ad rotator of the CAA website
  • Corporate logo hyperlinked to your company on CAA website